I am a Ph.D. candidate in Information Systems at Naveen Jindal School of Management (JSOM), the University of Texas at Dallas. I am advised by Prof. Zhiqiang (Eric) Zheng and Prof. Amit Mehra. You may contact me at hong.zhang@utdallas.edu.
I will be joining the MIS Department at the Eller College of Management, University of Arizona, as an Assistant Professor starting Fall 2025!
Research Interests
Topics: Fintech (e.g., Blockchain, NFT Markets), Platform Strategy, AI, Generative AI
Methodologies: Econometrics, Machine Learning, Deep Learning, Generative Models (e.g., Stable Diffusion, VAE), Unstructured Multi-modal Data Analysis
Teaching Interests
LLM Applications, Generative AI, Business Programming (Python and Java), Business Data Analytics, Financial Technology and Blockchain, and Cybersecurity.
Working Paper
Hong Zhang, Hongchang Wang, Amit Mehra, and Zhiqiang (Eric) Zheng. "Knowledge-Data Fusion: Synergizing General Domain Knowledge with Internal Transaction Data for Enhanced Content Monetization."
Manuscript available; In preparation for submission to Management Science
Best Paper Runner-Up: WeB 2024
Student Scholarship at INFORMS Data Science Workshop 2024
Hong Zhang, Hongchang Wang, Amit Mehra, and Zhiqiang (Eric) Zheng. "Chasing Market Growth and Matching Performance in Two-Sided Platforms: Evidence from the Lazy-Minting Policy in an NFT Marketplace."
Minor Revision at Management Science
Best Paper Runner-up: Boston Platform Symposium 2023, CIST 2022
Presented at Platform Strategy Symposium 2023, PACIS Workshop 2023, The Business of Blockchain Technology 2023, POMS 2023, CIST 2022, and INFORMS Annual Meeting 2022.
Hong Zhang, Zhiqiang (Eric) Zheng, and Amit Mehra. "Market Efficiency in Blockchain-Enabled Marketplaces - A Perspective From Traders’ Analytical Ability."
Major Revision at MIS Quarterly
Best Paper Finalist: CSWIM 2023, WITS 2022
Presented at ICIS 2023, PACIS Workshop 2023, CSWIM 2023, POMS 2023, WITS 2022, CIST 2021, INFORMS Annual Meeting 2021, and SCECR 2021.
Honors and Awards
Research
WITS Best Dissertation Award Finalist
Best Paper Runner-up: CIST 2022, Boston Platform Symposium 2023, WeB 2024
Best Paper Finalist: CSWIM 2023, WITS 2022
Inaugural INFORMS ISS Doctoral Consortium 2024
ICIS Doctoral Consortium 2024
Student Scholarship at INFORMS Data Science Workshop 2024
JSOM 2024 Ph.D. Student of The Year Winner
JSOM 2023 Ph.D. Student of The Year Finalist
JSOM 2024 Dean’s Excellence Scholarship ($1000)
Teaching
JSOM 2023 Outstanding Ph.D. Teacher of the Year ($2000)
Graduate Teaching Certificate, The University of Texas at Dallas
Teaching as Instructor
Object Oriented Programming (Python, BBA Core) - 2023 Fall, 2024 Spring
23Fall Evaluation: 5.00/5.00 (class size: 36)
24Spring Evaluation: 4.91/5.00 (class size: 60)
Introduction to Programming (Java, BBA Core) - 2023 Spring
Evaluation: 5.00/5.00 (class size: 65)
Guest Lecturer
FIN 6392 Financial Technology and Blockchain
Building an IBM blockchain demo to trace votes for the presidential election